Design starts with being human.
I’m a Brand & Product Designer with a background in design engineering and over 10 years of experience working across branding and digital products. I design combining strategy and creativity, guided by curiosity, care, and the belief that clarity comes from listening—not assuming.
Design has always been part of my life.
At 9 years old, I was making paper handbags and small “collections” for my family, long before I knew what a design brief was (or that paper bags wouldn’t survive real life).
That early curiosity is still what guides me today. It’s what keeps me asking questions, looking for alternative paths, and staying open instead of rushing to certainty, I don’t believe confidence comes from having all the answers.
I care about how things feel over time.
From brand identities to digital products and design systems, I care about how things feel over time — not just how they look at launch. I’m especially drawn to projects that reduce noise and make space for understanding, respecting people’s attention and guiding them without overwhelming.
Design, for me, isn’t about control. It’s about creating the conditions for people to move forward with confidence and clarity.
I enjoy working at early stages — asking the right questions, connecting dots, and shaping frameworks that guide better decisions across teams.
More than 10 years of experience across design, engineering, branding, and digital products